Your child has been invited to play.

A new Adventure. A new imagination theme. A new invitation to play, every month.

Coming soon

Designed for imaginative minds in grades K–5th

The Big Idea

What if a box wasn't a box?

A spaceship.
A castle.
A race car.
A submarine.
A puppet theater.
A secret hideout.

And a child?

They see everything.

Imagine Now Play helps children rediscover something they already have—the ability to turn ordinary things into extraordinary worlds.

We don't tell them exactly what to make.
We give them a reason to imagine.

See How It Works

Welcome to Imagine Now Play

This is where the Adventure begins.

Meet Jack, Billy and Harry.

01
The Invitation Arrives
Every adventure begins with an invitation addressed to the child. Not an instruction sheet. Not a list of crafts. An invitation to come play.
02
Meet Your Friends
Scan the QR code and meet the three recurring Imagine Now friends. They introduce the story, explain what has happened, and ask the child for help.
03
Discover a New Imagination Theme
Every adventure introduces a different dimension of imaginative play—transformation, storytelling, set design, world building, and more.

Step 04

Now, imagine.

The screen goes away. The starters are theirs. The story is theirs. What happens next is entirely up to them.

The three Adventure Friends

Meet your Adventure Friends

Every Adventure starts with the same familiar faces.

Billy, the Storyteller, in a green shirt, smiling while holding a handmade cardboard spaceship. — Billy
The Storyteller
Billy can turn an ordinary moment into the beginning of a story.

Jack, the Explorer, standing behind an open wooden chest. — Jack
The Explorer
Jack is always wondering what's on the other side of the door.

Harry, the Inventor, smiling while helping build the Imagine Now Play set. — Harry
The Inventor
Harry looks at ordinary things and wonders what else they could become.

Month after month, your child isn't simply opening another package. They're meeting up with familiar friends for another Adventure.

Inside Every Adventure

Just enough to start something big.

Inside every adventure

A personal invitation
An original story
A new mission
A hosted video adventure
A new imagination theme to explore
Carefully chosen imagination starters
Surprises that bring the adventure to life
A new world waiting to be created

To get started

A few simple things help get the adventure moving.

Child-safe scissors
Tape
Cardboard
Paper
Paper tubes
Washable markers

We'll let grown-ups know ahead of time what each Adventure may need.

Then let it grow

Once the Adventure begins, imagination can take over. Ordinary things around the house can suddenly become part of an entirely new world.

Blankets
Pillows
Laundry baskets
Chairs
Couch cushions
And whatever else they discover.

Inside their imagination

Everything else.

There is no picture to copy. No perfect result. No one right way.

What starts as an Adventure can become a spaceship, a hidden world, a faraway planet—or something we never thought of.

That's the point.

We start the story.
They decide where it goes.

We provide the spark.
They create the world.

Featured Adventure

Your first invitation is waiting.

Month One

Welcome to Imagine Now

Theme: The Power of Imagination
Imagination Theme: Anything Can Become Anything

Before children travel anywhere with Imagine Now, they discover their greatest superpower: their imagination.

A spoon isn't always a spoon. It could be a magic wand. A blanket isn't always a blanket. It could be a cave. A pillow could be a mountain.

And a cardboard box? That could become absolutely anything.

Mission

Find ordinary objects around your home and transform them into something completely different.

Cardboard box→?

They decide

Next adventure

SPACE

Upcoming Worlds

Where will they go next?

Space

Transforming Everyday Objects

The Circus

Costume Design

The Lost Island

Sensory Exploration

On the Move

Set Design + Transportation

Twelve Adventures. Twelve imagination themes.
One year of seeing the world differently.

Imaginative play gives children opportunities to practice creativity, communication, storytelling, flexible thinking, problem solving and confidence—all while doing what children naturally love to do: play.

Creativity
Communication
Problem Solving
Storytelling
Flexible Thinking
Collaboration
Creative Confidence

No right answer.
No perfect result.
No "your rocket should look like this."

Just possibility.

About the screen

The video starts the Adventure.
Play takes it from there.

QR→Story→Play

Scan. Watch. Get the mission.
Put the screen down. Go imagine.

What is Imagine Now Play?

What is Imagine Now Play?

Imagine Now Play is a monthly imaginative-play subscription for children in Kindergarten through 5th grade. Each month a new Adventure arrives in the mail: a personal invitation, a short hosted video story, a mission, and a small set of imagination starters. The child scans a QR code, watches the story, receives the mission — then the screen goes away and the play happens offline, with whatever the household already has.

What it is: A monthly Adventure subscription delivered by mail.
Who it's for: Children in Kindergarten through 5th grade, with a parent or guardian holding the account.
How often: One new Adventure every month.
What arrives: An invitation addressed to the child, an original story and mission, a QR code to a short hosted video, and carefully chosen imagination starters.
How it starts: A short video begins the Adventure. The rest of the play is offline and screen-free.
What play looks like: Open-ended. Children use the starters plus everyday household objects — boxes, blankets, cushions, tubes — to build whatever the story needs.

We provide the spark. Children create the world. There is no right answer and nothing to finish correctly.

More detail: how an Adventure works, the Adventures themselves, why imaginative play matters and what parents need to know.

Where it started

It started with a box.

Before Imagine Now Play had a name, there were cardboard boxes, couch cushions, paper, tape — and three boys turning ordinary things into something completely different.

Children building a large fort from armchairs, cushions and white sheets in a living room.

Child sitting inside a cardboard box turned into a homemade car, holding a cardboard steering wheel.

Child wearing a tall cardboard character head covered in green tape, with a cut-out face opening.

Children beside a giant handmade board game drawn on paper and laid out across a floor.

They didn't need more instructions.

They needed room to imagine.

The Year

A year of imagination.

12 invitations. 12 Adventures. 12 imagination themes.
Countless worlds.

Pricing and subscriptions open when the first Adventure ships.

We saved a spot for them.

Their friends are waiting. Their first adventure is waiting. All that’s missing is their imagination.

Grades K–5th • One new adventure every month

Coming soon

The Adventures haven't started yet.

Want to be there when they do?

Join the First Adventure List and we'll tuck a little something extra into your first Adventure.